Doing Business with Friends

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Where do you find good business deals? Through networking. That’s a strange word – and sounds a bit impersonal! Perhaps a better term is friendship.

Just like children, make this a natural part of your business growth and development. Those social experiences do actually lead to an extension of your business circle – and your potential sales network.

Business deals happen through friendship – it’s a fact. You get to talking to a new contact and realise that you have compatible business models, attitudes, and values. You realise that your businesses could mutually support each other and you settle on a deal that seems win-win.

Let’s face it – we all do business with people who we know, like and trust.

If the deal works and everyone does their part honestly and honourably, then the deal adds value and generates positive results and it strengthens the friendship too.

Try doing a million pounds’ worth of business with someone, and see how friendly you become! The trust element is essential and if things go well, then more business will likely result.

So, Work at doing business with your friends and make a point of continually making new friends – whilst looking after your existing contacts.

Xenca can help you to do this effectively, with the support that we give our Associates.

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